Published: Jun 28, 2024
digital transformation: delivering a modern and unified portal for national water agency PUB
PUB, Singapore's national water agency, needed to modernise its digital presence to better serve its diverse stakeholders. Their existing website, built on a traditional design, was revamped to keep pace with the evolving and growing demands for digital services. NCS partnered with PUB to redesign their website and create a unified portal, enhancing accessibility, improved end-user experience and streamlining access to vital services.
The challenge:
PUB's website had evolved organically over time, resulting in a complex and less than optimal navigation structure. Numerous webpages, added ad-hoc, made it inconvenient for users to quickly locate the information and services they required. This presented a challenge in delivering a seamless and efficient digital experience for PUB's various user personas, including citizens, businesses, and employees.
The solution:
NCS took a user-centric approach, redesigning the website's navigation and identified new digital services comprehensively catering to diverse user requirements end-to-end. This means that users now have a single, unified Business Professional Portal to access all the digital services swiftly and effortlessly , regardless of their role or department.
The impact:
The revamped website and portal have significantly improved the end-user experience. The intuitive navigation has simplified access to information and services, resulting in a 28% increase in overall satisfaction, as measured by the WOGAA statistics in June 2024 after the go-live. This substantial improvement demonstrates the positive impact of NCS's design and development efforts.