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Published: Mar 07, 2025

optimising the employment landscape with AI


Due to rapid shifts in job roles and skill requirements, navigating workforce development and job placement has been increasingly complex. To address the growing need for personalised support, NCS developed an AI-assisted career counselling tool that provides personalised career guidance and optimises job searches, empowering both workers and employers to adapt to a dynamic job market.
 

Key takeaways

  • NCS built a career counselling tool to make job searching more efficient.
  • The Generative AI (GenAI) system has delivered efficiency improvements for clients.

Challenge

With accelerated technological growth, a complex job market and a growing emphasis on specific skill sets, jobseekers increasingly seek personalised career guidance. However, the current operating model struggles to scale efficiently while keeping pace with surging demand and volatile job market conditions.
 

Solution

As job roles rapidly evolve, it becomes increasingly challenging for career coaches to stay well-versed in all available opportunities. To address this, NCS developed a career counselling tool (CCT), a state-of-the-art GenAI application designed to provide personalised recommendations for career options, skills and interest alignment, and job placements. It analyses individual profiles, interests and industry trends, seamlessly connecting qualified individuals with opportunities that match their expertise without laborious manual research efforts.

Snapshot of capabilities

  • sentiment analysis
  • predictive analytics
  • complex pattern recognition
     

Outcome

The CCT boosts efficiency in administrative tasks, significantly reducing time spent on backend processes. It also significantly improves the user experience, increasing the success rate of job search and placements.
 

Summary

NCS’s career counselling tool leverages GenAI to bridge the widening gap between rapidly shifting job requirements and the personalised support candidates need. By uniting real-time labour market insights with sophisticated profile analysis, the CCT delivers bespoke career recommendations at scale, enhancing both operational efficiencies for advisers and placement success for job seekers.


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