Published: Mar 26, 2025

harnessing GenAI for enhanced customer engagement, operational excellence and risk intelligence

In today’s data-driven business landscape, the insurance industry faces the challenge of managing vast amounts of data while navigating stringent compliance requirements. To address this, NCS developed a Generative AI (GenAI) platform that integrates intelligent video analysis and advanced risk management capabilities.

This solution streamlines workflows, enhances risk identification and optimises decision-making, empowering insurers to operate with greater efficiency and agility.

By deploying this GenAI-powered solution globally, our client has successfully digitised operations, strengthened risk mitigation strategies and transformed customer engagement. Additionally, the establishment of Risk Control and Data and Risk Survey centres further enhances real-time analytics, enables online audits, and facilitates continuous monitoring.
 

• NCS built a GenAI platform that unifies risk visibility and intelligent video analysis in a single dashboard.
• It helped the insurer to realise tangible gains, including lower labour costs, higher productivity, digital self-service for clients and immediate financial insights that drive proactive portfolio decisions.
   

Our client sought a comprehensive, real-time view of its risk landscape across product lines, processes and business units. However, the lack of integrated data and real-time visibility led to fragmented risk evaluations, making it difficult to identify threats proactively. Instead of anticipating risks, the company was often left reacting to incidents, which increased exposure and inefficiencies.
 

NCS deployed an AI-powered platform that seamlessly integrates intelligent video analysis, risk management and smart monitoring tools to enhance risk assessment and management. Additionally, we supported the establishment of a Risk Control and Data centre, enabling proactive risk detection through real-time analytics, precise alerts and policy visualisation. To further strengthen risk governance, a Risk Survey centre was established to track risk management progress, conduct online audits and ensure compliance through automated monitoring.

• NCS Intelligent Video Analysis (NIVA) captures unique data while safeguarding personal privacy to enable data-driven decisions that optimise operational efficiency.
• Data Query Module Enhancement consolidates platform-generated data into a unified database, ensuring consistent and reliable assessments from pre-bind underwriting to reinsurance purchases.

The AI-powered insights significantly enhanced business intelligence, enabling strategic decision-making while improving workplace safety through proactive risk identification. By integrating automation and AI-driven analytics, our client was able to:

• Reduce labour costs, boost productivity and streamline operations through intelligent automation.
• Customers now enjoy seamless, self-service access to critical insurance data, including claims and financial records, eliminating delays and manual intervention.
• Real-time insights empower customers to make informed decisions and adjust their portfolios proactively, replacing cumbersome paper-based processes with digital efficiency.

By leveraging AI and smart technologies, our client not only reinforced its internal risk management framework but also unlocked new opportunities for business growth and innovation.
 

NCS has given insurers the AI tools to predict rather than react. The GenAI platform’s combination of video analytics, integrated data and real-time alerts reduces operational friction, strengthens governance and elevates customer satisfaction, setting a new benchmark for risk management in a digitally driven insurance market.