Published: Mar 10, 2022

Marina Bay Cruise Centre Singapore (MBCCS) smart cruise terminal

Asia's first smart cruise terminal 

To better manage queue times for cruise passengers, SATS-Creuers Cruise Services Pte Ltd (SCCS) the terminal operator for Marina Bay Cruise Centre Singapore collaborated with NCS to develop a seamless solution that leverages data science, video analytics and predictive artificial intelligence to monitor passenger traffic, detect bottlenecks and issues in real-time.

The challenge:

With passenger volume at MBCCS set to grow, SCCS took steps to prevent possible congestion at various touchpoints of the passenger at the cruise centre.  SCCS requires a solution to allow them to have situational awareness of the passenger traffic movement and queues for security and crowd control.

The solution:

We deployed a secured and seamless solution comprising of smart sensors and cameras orchestrated via a central command and control centre. The smart sensors and cameras were strategically installed across check-in terminal and baggage handling areas to monitor passenger traffic, detect bottlenecks and issues in real-time. In addition, smart sensors were also installed in the terminal’s washrooms to monitor the cleanliness level (real-time updates) to enhance the overall experiences of its passengers.

The impact:

Insights gathered from the smart devices were used to optimise resource planning, improve operational efficiency and tighten the security of the terminal. For instance, when the check-in queue is slow-moving, the system will automatically trigger an alert to operators so that they can respond immediately by opening more counters.  Alerts will also be sent to operators to attend to emergency incidents.

"Augmenting our processes with technology will help us manage the increased volume more efficiently and provide a pleasant, seamless travel experience for our passengers."
- SATS-Creuers Cruise Services Pte Ltd (SCCS)

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