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AI in action: Doing the right things, and make it right

In the closing remarks at NCS AI Impact 2026, Mr Lim Swee Say, Chairman of NCS Board, addresses what truly matters to put AI in action: Doing the right things and make it right.

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Guided by the 3R (Return on Customer, Return on Employee, Return on Future) framework, and executing with a CBFS (Cheaper, Better, Faster, Safer) operational discipline, organisations can achieve all-win outcomes that is pro-business, pro-worker, and pro-future.

Key takeaways

  • From no-win to all-win with the 3R Framework: By deploying AI that delivers Return on Customer (new value previously impossible to deliver), Return on Employee (better jobs through AI+HI collaboration, not replacement), and Return on Future (business model transformation through AI × HI). 
  • Four core competencies for intelligentisation — Cheaper, Better, Faster, Safer: Choose fit-for-purpose AI models and optimise token allocation to trained, high-value employees (Cheaper); ensure AI-ready, high-quality data synchronised with business transformation (Better); build once with top-quality, reusable, portable solutions (Faster); implement responsible AI with zero-trust security governance for both humans and AI agents (Safer). 
  • AI × HI unlocks transformational potential, not AI + HI: Embrace multiplicative mindsets  where AI can amplify success from 10% to 10x, creating entirely new capabilities and futures for enterprises, workers and society.

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