Client name:

JB Hi-Fi

Services involved:

Data + AI, Recommendations AI

Industry:

Retail

Published: Jul 01, 2024

JB Hi-Fi: Increasing eCommerce revenue with Recommendations AI


Riley’s deep understanding of the Google Cloud advertising assets used by JB Hi-Fi, including Google Analytics and Tag Manager, as well as the BigQuery analytics data warehouse, qualified the business as a good fit for this engagement.
 

About JB HI-FI Group Pty Ltd

JB Hi-Fi is Australia's leading home entertainment and electronics retailer. Providing a huge range of the world’s leading brands, the cheapest prices, convenient locations, but most importantly, genuine personal service from experienced specialist staff.
 

The challenge

JB Hi-Fi’s buying team had manually recommended products to visitors to the eCommerce site a time-consuming process that meant recommendations of three or four associated products accompanied a small portion of the 50,000+ products available on the business’s website. JB HiFi needed a solution that gave online customers personalized, relevant, and timely product recommendations.
 

The solution

“We had a tight timeframe three weeks to deliver the project and Riley looked at the art of the possible, flipped the project timeline on its head, delivered what needed to be delivered, and demonstrated the outcomes,” explains Sarah Crooke, Digital Analyst at JB Hi-Fi. “The team then introduced the foundations and built in the required security and governance.”
 

The results

Recommendations AI is helping JB Hi-Fi align its website experience to the personal, professional experience delivered to customers in its stores and to drive increased revenue on recommended products.
With Recommendations AI, JB Hi-Fi increases its monthly average revenue (MAR) over the MAR generated when recommending products manually.

“When customers visit our stores, our knowledgeable, experienced staff can offer personalized solutions not just for customers’ immediate needs, but also suggest related products that allow those customers to get the most from their purchases. We wanted our online customers to have a similar experience by giving them personalized, relevant, and timely product attachment recommendations.”

Gary Siewert, Marketing Director, JB Hi-Fi

 


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