Published: Aug 19, 2025
Challenge Us: A new era of partnership and possibility
“At NCS, “Challenge Us” is more than a campaign—it’s a mindset that drives us to deliver more value, better quality, and a different kind of partnership built on trust and bold thinking. We invite our clients to bring us their complex problems and boldest ideas, because we’re ready to make the extraordinary happen—together."
Tony Bailey, Country Lead, NCS Australia
At NCS, we’ve always believed that our most meaningful impact is possible in the spaces where others hesitate. Today, with the launch of our new brand campaign “Challenge Us,” we’re reaffirming that belief and inviting our clients to push us further.
“Challenge Us” is a mindset, not only a campaign tagline. It’s a promise to our clients and our partner eco-system that no problem is unsolvable, no ambition too bold. For our people, “Challenge Us” is an ethos, of being a team that turns the complex into finished, future-proof solutions. Whether it’s reimagining legacy systems or seeking to unlock transformative value through AI - where NCS’ Assured AI offers a trusted, adaptive approach - we’re here to take the challenge on.
Our brand campaign reflects a deeper evolution in how we engage with the Australian market. We’re not just delivering services we’re building trust, influence, and strategic clarity for enterprise and government clients across the country. From CIOs and CFOs to COOs and CDOs, we understand the functional priorities that drive decision-making. And we’re showing up with the right services, at the right time, with the right people.
This campaign showcases how we partner with our clients. We’re positioned to meet them and their teams where they are. Whether they are scanning the horizon for bold alternatives or seeking proof that a vendor can truly solve their problem, NCS can help. We’ve mapped our campaign strategy to real buying stages, reflecting our focus on delivering high-trust content and peer-level engagement that de-risks change and builds confidence.
With this campaign, we’re also using channels that matter. From video-led storytelling to executive roundtables and ideation with senior leaders, we’re creating spaces for meaningful dialogue. You’ll see us amplifying our customer success stories, showcasing our capabilities across domains, and reinforcing our ecosystem strength.
Our people are our driving force at NCS, bringing their curiosity, talent and dedication to every service, solution, breakthrough and moment of impact. Their expertise and commitment are what makes NCS - Pan Pacific’s leading technology services firms – different. We also bring deep domain expertise and connections through our partnerships with the world’s leading technology companies – including Microsoft, Google and AWS.
For our people, “Challenge Us” is more than a campaign. It’s a call to action. It’s a shared ambition. And it’s a promise to push the status quo.
So, to our customers, our partners, and our future collaborators, Challenge Us. Bring us your pressing problems, your boldest ideas, your biggest dreams. We’re ready. Let’s make the extraordinary happen – together.