digital inside, digital outside
The NCS Digital Maturity Framework measures an organisation along two dimensions – Digital Inside and Digital Outside.
The Digital Outside axis measures customer experience management across every interaction; the service delivery method; revenues generated through digital products/services; and the extent to which the organisation leverages digital channels and ecosystems.
The Digital Inside axis measures the extent to which an organisation exploits digital technologies to promote effective ways of working; the ability to leverage data to optimise operations; the innovation culture; and the organisation’s supporting IT systems.
