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DataSpark and DSpark

Understand when, why and how people move. DataSpark and DSpark turn mobility data into insights to help you make better business decisions.

Who we are

We are leaders in processing large geospatial, temporal mobility data to deliver intelligence on people and places using the highest data privacy standards. Understanding how people move, where they go and what they do enables organisations to map their strategy around where people live, work, and play.

We bring together mobility intelligence, data science and industry expertise to help solve unique business problems.

Industry expertise

DataSpark provides mobility insights to the telecommunications industry. DataSpark products are able to enhance CAPEX allocation and customer experience, and assist customers to have a better grasp of your network coverage.

DSpark provides mobility insights to a range of industries.

Transport

We work with state transport authorities to provide commuter origin destination matrix data, to help model and plan roads and transport services.

Government and smart city

With increasing focus on creating more liveable cities, DSpark works with government and local councils to better inform planning and investment.

Tourism

We provide data surrounding travel and visitation patterns of not only local and interstate visitors but also international travellers.

Media and out of home

Advertising companies utilise DSpark data to optimise their network of billboards, and analyse movement patterns past sites and locations.

Event management

Working with event organisers to provide insights around attendees, demographics and surrounding activity to better plan events.

Retail and commercial property

DSpark provides retail and commercial property developers insight on shoppers and visitors, and movement data around a specific property.

Health

DSpark's epidemiology tool is helping keep Australians safe. Working with governments to support health responses across the country.

Other

We work in various other industries including consulting, insurance, aviation and all levels of government. See how we can help.

Telecommunications

Our products are able to enhance CAPEX allocation and customer experience, and assist customers to have a better grasp of your network coverage.

DataSpark's CAPEX Optimiser

DataSpark's CAPEX Optimiser is an intelligent network upgrade recommendation tool that leverages on advanced analytics to generate an optimised CAPEX allocation plan to maximise business impact.

Why is our tool unique?

Transparent & versatile

Not a black box: interim results can be disclosed, ensuring transparency.

Portfolio-wide optimisation

Recommendations are optimised across the entire portfolio.

Granular bottom-up approach

Highly granular, site-by-site recommendations.

Advanced data science algorithms

Robust analytics algorithms that provide holistic insights.

Breaks down silos

Provides a common language to coordinate decision-making between functions.

DSpark's data-as-a-service API

For organisations with in-house technical capability DSpark offers an API subscription where mobility data can be integrated into existing applications.

With the ability to access historical and current data, clients can supplement existing insights tools, or simply access DSpark data frequently and without delay.

API features

DSpark Mobility Intelligence

Based on over 4 billion data points of actual movement collected and processed each day.

Patented MobilityGenome

This framework cleans, processes and transforms raw location data into mobility intelligence.

RESTful API

Providing instant access to up-to-date data, and easy integration with applications and analysis tools.

Highest data privacy standards

Data is always anonymised and aggregated.

Data features

Time and day

Compare demand and travel times through different days and times, so you can plan accordingly.

Origin and destinations

Across all of Australia, get up-to-date information about where people are going and where they’ve come from.

Mode

We show you how people move on both roads and rail, so you no longer have to do the guesswork.

Stay duration

Identify inefficiencies and bottlenecks with aggregate travel times.

Purpose

We bring context to movement, showing you whether people are travelling between home, work or elsewhere.

Demographics

Understand who travels and when, with relevant demographic information.

Let’s talk

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DSpark is the Australian arm of DataSpark Pte Ltd, a Singtel Group company. DSpark is not related to the Australian based company DataSpark Analytics Pty Ltd, who specialise in data integration and analytics.

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You can drop us a call or email

1300 804 879
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